Quarterly report pursuant to Section 13 or 15(d)

INTANGIBLE ASSETS

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INTANGIBLE ASSETS
6 Months Ended
Jun. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
INTANGIBLE ASSETS

NOTE 6 – INTANGIBLE ASSETS

 

Intangible assets consisted of the following as of:

 

              December 31,  
    Estimated Life   June 30, 2018     2017  
                 
Trademarks   3.3 – 4.5 years   $ 260,000     $ 260,000  
Website   3 years     118,755       113,253  
Acquired tradename   10 years     365,000       365,000  
Acquired proprietary design   5 years     80,000       80,000  
Acquired developed technology - website   3 years     117,500       117,500  
Acquired developed technology – Ipad application   3 years     117,500       117,500  
Accumulated amortization         (366,832 )     (249,947 )
        $ 691,923     $ 803,306  

 

        June 30,     December 31,  
    Estimated Life   2018     2017  
                 
Goodwill   indefinite   $ 481,947     $ 481,947  
                     

 

Future amortization expense related to intangible assets are approximately as follows:

 

      Trademarks     Website     Acquired
Intangibles
    Total  
2018 (remainder of fiscal year)     $ 32,593     $ 19,793     $ 65,417     $ 117,803  
2019       62,907       38,919       124,306       226,132  
2020       37,818       13,524       52,500       103,842  
2021       12,606       916       51,167       64,689  
2022                   36,500       36,500  
Thereafter                   142,957       142,957  
      $ 145,924     $ 73,152     $ 472,847     $ 691,923  

 

Amortization expense was $58,443 and $116,885, and $55,054 and $106,986 for the three and six months ended June 30, 2018 and 2017, respectively, and is classified in general and administrative expenses in the condensed consolidated Statements of Operations.